Support for the Transaction

Here’s What People Are Saying about Kimberly-Clark’s Proposed Transaction with Kenvue
Two stacked light blue Kleenex tissue boxes with tissues protruding from the top box, against a soft blue background with sheer curtains.
Red package of Huggies Little Snugglers diapers featuring a sleeping baby, leak protection info, and 31 diapers count.
Bottle of Listerine Cool Mint mouthwash labeled zero alcohol, killing 99.9% of bad breath germs with less intense taste.
Close-up of a Johnson's baby shampoo bottle with foam bubbles and ‘no more tears’ label on yellow background.
Package of U by Kotex Clean & Secure Ultra Thin Ultraminces pads with a blue and white pad image and text highlighting cushion core absorption and no harsh ingredients.
Smiling man wearing a black shirt and Depend protective underwear standing inside a large Depend Fresh Protection Maximum package.
Bottle of Aveeno Eczema Therapy Daily Moisturizing Cream with colloidal oatmeal on a pink background.
Jar of Neutrogena Hydro Boost Water Cream with a white lid on a green surface against a light blue background.
Cottonelle Ultra Clean toilet paper roll and a pack of Cottonelle Flushable Wipes Fresh Care on a blue surface with a wavy blue background.
Bottle of Tylenol Extra Strength pain reliever and fever reducer with red cap on pink background.
Smiling man wearing a black shirt and Depend protective underwear standing inside a large Depend Fresh Protection Maximum package.
Bottle of Aveeno Eczema Therapy Daily Moisturizing Cream with colloidal oatmeal on a pink background.
Jar of Neutrogena Hydro Boost Water Cream with a white lid on a green surface against a light blue background.
Cottonelle Ultra Clean toilet paper roll and a pack of Cottonelle Flushable Wipes Fresh Care on a blue surface with a wavy blue background.
Bottle of Tylenol Extra Strength pain reliever and fever reducer with red cap on pink background.
Two stacked light blue Kleenex tissue boxes with tissues protruding from the top box, against a soft blue background with sheer curtains.
Red package of Huggies Little Snugglers diapers featuring a sleeping baby, leak protection info, and 31 diapers count.
Bottle of Listerine Cool Mint mouthwash labeled zero alcohol, killing 99.9% of bad breath germs with less intense taste.
Close-up of a Johnson's baby shampoo bottle with foam bubbles and ‘no more tears’ label on yellow background.
Package of U by Kotex Clean & Secure Ultra Thin Ultraminces pads with a blue and white pad image and text highlighting cushion core absorption and no harsh ingredients.

From Government Officials, Policy Experts and Academic Professionals…

“You don’t have to be an economist to understand why this deal makes sense. The global consumer-health and household-products industries are intensely competitive and increasingly shaped by supply-chain efficiency, research investment and scale. Producing safe, reliable and affordable goods — whether diapers, tissues, pain relievers or wound-care products — requires constant reinvestment and gains in efficiency. That’s why mergers often result in stronger, not weaker, competition.”
“This deal is also good news for consumers. Combining the efforts of companies like Kimberly-Clark and Kenvue results in innovation, which in turn results in better products sold at lower prices. As affordability is a concern for all Americans now, bringing the prices down on the classic American staples produced by Kimberly-Clark and Kenvue will be a win for everyone.”
“This deal, which will ultimately protect domestic manufacturing jobs since Kimberly-Clark and Kenvue make nearly all their products in the United States, is an encouraging sign for our economy.”
“At the local level, this deal is good news for jobs and economic vitality in Chester, Fort Washington, Lititz, and other communities in our state. Kimberly-Clark has already committed to a $2 billion investment this year to grow its manufacturing capacity in South Carolina and Ohio, which is expected to create more than 900 jobs and increase wages. Accordingly, we should expect renewed investment in Pennsylvania to follow Kimberly-Clark’s acquisition of Kenvue.”
“Finally, combining the expertise of leading companies like Kimberly-Clark and Kenvue also leads to innovation, which means higher-quality products produced at lower costs, allowing American consumers to buy improved essentials at reduced prices.”
“By joining forces, Kimberly-Clark and Kenvue can streamline manufacturing and logistics and eliminate duplication. These efficiencies free up resources for innovation and can help make essential goods more affordable for families.”
"Kimberly-Clark’s agreement to acquire Kenvue will create a U.S. consumer health and hygiene leader with the scale to compete globally and the incentives to deliver lower prices and better products at home. In a world where Chinese and European multinationals loom large, this combination strengthens America’s hand — macro- and micro-economically.”
“Letting companies grow through smart, strategic mergers is an important pathway for strengthening both our economy and consumer well-being. This merger has the potential to deliver real savings for American families and could be an indication that regulators are supportive of the dynamic competitive process necessary for promoting broad-based prosperity.”
“…the merger improves competitiveness by increasing the ability of the combined firm to better serve customers. And it is the potential increase in consumer welfare that should be the ultimate arbiter of whether a merger improves the competitive environment.”
“Approval of this merger by regulators would signal that U.S. antitrust enforcers are focused on improving market efficiency and increasing consumers’ welfare. The result will be a stronger U.S. manufacturing base, increased market competition, lower prices, and higher quality products.”
“M&A can spur innovation, and we’re seeing more of it in recent months. Combining Kimberly-Clark’s and Kenvue’s R&D operations should lead to better products from their household brands.”
“When we have an environment that encourages corporate investments it strengthens the foundation for long-term economic growth. The Kimberly-Clark–Kenvue deal offers a blueprint for how thoughtful growth can boost global competitiveness and reduce costs.”
“This is exactly the type of deal, made possible under current economic conditions, that we should applaud... Uniting Kimberly-Clark and Kenvue will build a stronger American company positioned to compete more fiercely with foreign companies.”

From Analysts and Investors…

“Most importantly, we believe the combination of Kimberly-Clark's materials science combined with Kenvue's chemistry will unlock new opportunities around consumer health. Further, KMB's successful and more efficient operating model will unlock KVUE's potential, in our opinion. KMB's accountability mindset and clarity in P&L ownership will allow teams to focus on execution.”
“CEO Mike Hsu has led a period of improved operational performance at K-C since 2019. Acquiring Kenvue would represent a new challenge, but we would highlight the consumer health talent Hsu has added to the board, which can help K-C navigate these challenges.”
“The two companies have highly complementary portfolios with KMB mainly playing in the paper-focused CPG business with tissue, fem care, and diaper products, and KVUE playing in self-care OTC, skin, health and beauty, and essential health. Additionally, given KMB’s long history in consumer CPG, we believe KMB’s management can strengthen KVUE’s strategic efforts of improving consumer centricity and strengthening the brand portfolio. Management believes they can apply the KMB brand playbook to KVUE’s brands and drive growth and profitability. The two companies also have complimentary brand portfolios across regions. KMB has built a winning portfolio in China where revenue has doubled and profit has tripled and can apply this playbook to Kenvue’s brands. Kenvue’s brands will also benefit globally with KMB’s playbook being applied across the combined product range particularly in markets such as Mexico, South Korea, India, and China”
“Consumer health brings structurally higher growth/margins vs KMB’s core tissue and personal care base, broadening KMB's exposure to health/wellness and ageing trends, with personal health playing an increasingly central role for consumers. The synergy potential is significant (although we see KMB’s goals as high), and KVUE offers a solid, underutilized brand portfolio that KMB may be able to reinvigorate. KMB enters the deal with stronger execution and tighter cost control on its core business, providing a better platform to integrate and scale.”

In the Media…

“Headquartered in Irving, Texas, Kimberly-Clark’s expansion is a massive economic win for the state as it offers potential job growth and a chance for a Texas company to become a global leader in consumer health manufacturing. Consumers are bound to get both lower prices and more choice in their day-to-day shopping.”
“If you’re wondering how a corporate merger expands consumer choice, the answer is simple: by virtue of being a complementary merger. Kimberly-Clark and Kenvue sell highly different products…By combining their expertise and compatible supply networks, the two entities can lower costs, deliver essential products to consumers more efficiently, and boost supply chain resilience.”
“Large companies are signaling confidence in the enduring strength of American manufacturing and the communities that support it when they pursue mergers of this sort. Kimberly-Clark and Kenvue will be a good match, and everybody wins.”
“The Kimberly-Clark and Kenvue combination would double down on American manufacturing, strengthening the supply chain by combining their production capabilities and distribution networks.”
“This merger is good business, based on sound policy. It reinforces the pillars that sustain American economic strength: innovation, reliability, and competitiveness.”
“The Kimberly-Clark acquisition of Kenvue is a forward-looking partnership that promises benefits for consumers and workers. By merging not only assets but ideas, these two iconic companies are charting a course toward a more resilient and innovative American future.”
“The merger of these two companies helps solidify American manufacturing...”
“From a consumer standpoint, I think this is a net positive given that the two companies hold so many of the household brands that Americans use every day.”
“This is one of those instances where I do believe that American consumers are better off in the long run because that merged company is just more resilient in the fluctuating global marketplace, and that ensures brand continuance, it ensures new research and development, especially in the health and wellness sector, which is increasingly more important and popular for Americans.”
“This isn’t consolidation for consolidation’s sake; it’s an opportunity to combine complementary strengths—Kleenex, Huggies and Cottonelle with Listerine, Tylenol and Band-Aid. There’s virtually no overlap, no threat to competition. Just a stronger U.S. competitor on the world stage.”
“…the deal reinforces another positive pillar of growth: domestic manufacturing. Kimberly-Clark already produces most of its goods here and has committed another $2 billion to expand U.S. operations. Absorbing Kenvue’s brands amplifies that investment, supporting more jobs and more American production.”
“…mergers like this reflect confidence in the stability and growth of the U.S. economy. They indicate that companies look ahead and see opportunity, rather than uncertainty. This acquisition is a positive development in a dynamic sector, heralding a resurgence in American health and wellness products manufacturing.”
“…history has shown that consumers frequently benefit from acquisitions like this one. Combining the expertise of leading companies like Kimberly-Clark and Kenvue bolsters innovation and streamlines efficiency. That means better products produced at a lower expense – allowing U.S. consumers to purchase their health and wellness essentials at decreased prices.”
“Safe, available, and low-cost health and wellness essentials are crucial for the stability of a developed country, and Americans should applaud this acquisition as a sign of good things to come on all those fronts.”
"The big-picture logic makes sense. Aging populations will drive demand for health and “wellness” products.”
“Kenvue’s popular health and wellness products would provide a stronger foothold in the higher-margin consumer healthcare market, while vaulting the combined company into the No. 2 position among consumer firms.”

Other Notable Voices…

“Most of this opportunistic strike will be paid in stock and given the fact that KMB is trading down ~15% in the pre-market, the implied value of this deal currently sits closer to $18 to $21.”